I remember a concept I studied during my senior year of high school in my Art History class. The concept was 'chiaroscuro' and essentially it is the use of light and dark to create dimension and shadow in paintings. Honestly, I didn't retain much from high school, but for some reason that word and its meaning stuck with me, and has really helped me in my career in hair and makeup.
The idea that faces are not one-dimensional, and indeed have so many angles, curves, and depths- is an idea that will change the way you apply makeup and give you better results. By using the light and shadows that our faces naturally have, and then enhancing them with the right makeup, the result is truly three-dimensional and much more attractive to the eye.
In the picture on the left I am wearing traditional foundation, meaning it is a single color that is applied over the entire face. The result is OK- I mean it still looks a hell-of-a lot better than if I were to wear NO foundation! But if you look closely you can see that my face looks a lot flatter in the photo on the left. It's harder to spot the depth of my bone structure, my forehead looks flat as a board, and my cheeks especially lack in shape.
But in the photo to the right, I am wearing III-D Foundation by MaskCara, and the results are quite different. I am a big fan of MaskCara- she is a fellow beauty blogger who has had great success and is now producing her own makeup line. How cool is that!?! Her HAC-pack (HAC = highlighting and contouring) gives you all the tools you need to create this dimensional look.
By using two shades of foundation, one to contour and one to highlight- you face takes shape and you'll get the effect of walking around with perfect lighting on you at all times. The creme foundation goes on easily, and you can layer to build up more coverage, or keep it light for a subtle glow. The yellow color acts as a highlight without looking chalky, and helps even out redness in the skin. It takes some getting used to- but I am pretty sure that makeup will never be the same for anyone who switches to this technique.
The creme blush and illuminator finish off the look and really make the face POP! I am wearing the blush color Shortcake in the pic above. To learn more about the process of applying the III-D Foundation you can check out MaskCara's blog and watch her videos which are really helpful.
What do you think? Have you tried HAC'ing yet? Let me know in the comments below, and be sure you come say hello over on instagram and facebook.